Do you struggle to promote your services without feeling “salesy” or uncomfortable?
Learn how to write authentic, engaging copy that attracts your ideal clients and turns interest into bookings naturally.
When your words don’t connect, clients don’t convert
You spend hours creating social posts, writing emails, and sending newsletters only to hear crickets.
It’s frustrating.
You’re showing up, doing everything the experts say, yet you’re still not attracting enough clients.
Your message gets lost in the noise.
Your followers don’t turn into bookings.
And the more you try, the more “salesy” it starts to feel, which isn’t who you are.
The truth is, effective marketing isn’t about posting more or trying harder.
It’s about connection.
With the right words, you can speak directly to the people who need your help most.
You’ll attract clients who already feel a sense of trust and alignment before they even reach out.
Join our workshop where you'll learn how to craft authentic, high-converting copy that captures attention, builds connection, and inspires action without spending more time on marketing or trying to be someone you’re not.
The session includes a workbook and time to apply what you learn, so you’ll walk away with a clear path and copy that feels easy and natural.
Magnetic Marketing: How to Turn Words into Clients Without Sounding “Salesy.”
Online masterclass
Monday 17th November 2025
7:00 pm AEDT, 6:30 pm ACDT, 6:00 pm AEST, 4 pm AWST
Cost: $37
FREE for My Appointments paid plan users, and 50% for those on our $0 plan. Contact [email protected] for your code.
In this masterclass, you'll learn how to:
Speak their language
Write compelling copy that speaks directly to your ideal client's needs and desires
Showcase your value
Communicate your expertise in a natural way without overexplaining or overselling
Convert with content
Turn more leads into clients through your website and other marketing channels
Build real connection
Strengthen confidence and connection through content that feels real and relatable
Simplify your writing
Use simple writing frameworks that save time and make content creation easy
In this masterclass, you'll learn how to:
Speak their language
Write compelling copy that speaks directly to your ideal client's needs and desires
Showcase your value
Communicate your expertise in a natural way without overexplaining or overselling
Convert with content
Turn more leads into clients through your website and other marketing channels
Build real connection
Strengthen confidence and connection through content that feels real and relatable
Simplify your writing
Use simple writing frameworks that save time and make content creation feel easy
Feedback from participants
"So much wisdom - why has no one ever shared this before!!!!?
Incredible content, so much value!"
Michelle, TCM practitioner
"Thanks so much, Anil, that was great.
Loads of ideas now for starting my website. Very inspiring"
Cath, Naturopath
"Have gained so much from this clear and concise webinar, thank you so much for your time Anil."
Karen, Medical Herbalist
Feedback from participants
"So much wisdom - why has no one ever shared this before!!!!?
Incredible content, so much value!"
Michelle, TCM practitioner
"I have been in on many free videos on this subject. None of them were helpful. This was sooo informative"
Alanna, Energy healer
"Have gained so much from this clear and concise webinar, thank you so much for your time Anil".
Karen, Medical Herbalist
"You don’t need a massive following or a marketing degree, just the right strategy and a little consistency"
About your presenter
Anil Mustafa is the founder of My Appointments practice management software, a clinic owner, podcaster, and mum of 4.
Having been through the challenges and doubts that many practitioners face, Anil understands firsthand the struggles, whether it’s the fear of asking a patient to rebook or dealing with imposter syndrome.
Starting her practice at just 19 with no marketing or business experience, Anil grew from a solo practitioner to successfully running a multi-modality wellness centre with 8 busy practitioners, a Pilates studio, and a gym.
With over 24 years of experience, Anil has helped countless healthcare practitioners build consistent income streams, attract more clients, and grow their practices with simple, easy-to-implement strategies.
Questions
Will this be worth my time?
We’ve all been to webinars that leave us feeling disappointed. Too much sales fluff, not enough substance. But here’s the difference: our webinars are packed with high-value, easy-to-implement strategies that won’t break the bank or demand too much of your time. The feedback from past attendees speaks for itself.
Will there be a recording?
Yes, a recording will be sent within 48 hours to anyone who has registered for the event.
What is My Appointments?
My Appointments is an Australian-owned free practice management software built by natural health practitioners for natural health practitioners. Our goal is to save you time and money and reduce administrative burdens through systems and automation so that you can focus on what you do best, helping your clients. For more details, visit www.myappointments.app.